Stage 2: IT Solution Provider

All workshops have in-person and virtual delivery options

Marketing IT’s Value

We describe marketing as “creating an awareness of IT’s value.” In a time of increased outsourcing, and tightening budgets, it is more important than ever to communicate to the organisation how IT can help the company’s bottom line. Every level in the IT Department needs to effectively communicate this important message. We must learn to market effectively to create buy-in and engagement for our IT engagements as well as to impact the organisations perception of IT.  This workshop will provide the mindset and tools necessary for the IT team to become effective at marketing IT’s value in informal day to day marketing as well as in formal marketing plans and initiatives. 

Participating in this highly interactive workshop will help your IT organisation focus on benefits and solutions, not features and functions. The workshop guides you through a step-by-step process for building a marketing plan that is scalable depending on what you plan to market, and to whom. Participants will leave the workshop with a drafted Marketing Plan for a selected IT initiative.  Whether you are executing a large scale IT marketing effort, or just ensuring that people in your IT organisation are communicating the same consistent marketing messages, you will find it in this workshop. Because the perception of the IT organisation as a trusted resource is critical in today’s environment, you will soon realise that marketing the value of IT is everyone’s job.

Negotiation and Influence for IT Professionals

During this highly engaging workshop, we will change how you think about, prepare for, and engage in the negotiations you face every day. We will introduce a new philosophy, provide a new tool kit, and develop a new skill set that will allow you to leverage your personal negotiation style. As a result, you will create a climate for negotiating winning outcomes while building trust and increasing IT’s credibility.